Online, part-time
Marketing MScBuild the analytical, creative and leadership skills to shape marketing decisions.
Delivered by King’s Business School, which holds accreditations from AMBA, EQUIS, and AACSB.
Marketing leaders are an instrumental part of every organisation's success. They interpret consumer behaviour, spot commercial opportunities, and turn insight into strategies that strengthen brands and deliver sustainable growth.
This online Marketing MSc combines core marketing principles with the forces reshaping the discipline - AI, analytics, digital innovation and ethical marketing. You'll graduate ready to lead marketing with confidence across commercial, public and not-for-profit organisations.
Why choose this online MSc?
Become a strategic marketing leader
Move beyond campaign delivery and master the frameworks that turn customer and competitor insight into growth opportunities. Turn complex information into clear strategic decisions.
Work with top industry tools
Strengthen your expertise with Mintel market intelligence and Qualtrics survey software to support evidence-based decision making.
Explore AI, analytics and consumer insight
Examine how AI, user-generated data and analytics are changing how organisations understand customers.
Study sustainable marketing
The Sustainability and Ethics module explores how responsible practices support commercial performance while building brands with purpose.
What you'll study
This MSc covers essential marketing theories, concepts and principles while exploring how AI, user-generated content and data analytics are shaping modern marketing.
Every week, you will take part in marketing discussion forums with other online students, sharing your experiences, learning from each other, and expanding your global network.
Who is this master's for?
This programme is ideal if you want to:
- Launch a career in marketing after your undergraduate degree
- Transition into marketing from another profession
- Progress into strategic or leadership roles
- Update your skills with the latest developments in AI, sustainability and data-driven marketing
- Apply marketing expertise across a wide range of industries
Get your brochure now
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Our friendly adviser team will also be in touch to answer any questions you have and discuss your study plans.
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"While developing a launch strategy for a new premium brand, I recently used EVC (Economic Value to the Customer) and conjoint analysis. Before this programme, I probably would’ve gone with something like “nice logo + good vibes = job done.” But now? I’m applying proper segmentation, targeting, pricing strategies, and value perception."
Fiona Van Iersel,
Marketing MSc student
Module overview
You're required to take modules totalling 180 credits. King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules on offer may change from year to year.
Required modules
You’re required to take the following modules:
- International Marketing (15 credits)
- Marketing Theory and Practice (15 credits)
- Consumer Behaviour (15 credits)
- Business to Business Marketing (15 credits)
- Sustainability and Ethics (15 credits)
- Digital Marketing (15 credits)
- Marketing Strategy and Planning (15 credits)
- Research in Marketing (15 credits)
- Brand Management (15 credits)
- Marketing Analytics (15 credits)
- E-Services Marketing (15 credits)
- Marketing Communications (15 credits)
Career opportunities
Build the strategic, analytical and leadership skills to accelerate your marketing career across sectors. Backed by King’s Business School’s triple-crown accreditation, this MSc gives you a respected, industry-relevant qualification with long-term value.
You’ll be prepared for roles including:
- Marketing Manager
- Brand Strategist
- Digital Marketing Lead
- Communications Director
- Market Research Analyst
- Product Marketing Manager
- Content or Campaign Strategist
- Marketing Consultant
Whether you work in-house, agency-side or independently, you’ll graduate ready to make an immediate impact. Practical experience with tools such as Mintel and Qualtrics will help you stand out in both B2B and B2C environments.
Frequently asked questions
We've answered the frequently asked questions for your below. But if you have any questions, our expert advisors are on hand to help - contact them today.
Standard:
A minimum high 2:1 undergraduate Bachelor’s (honours) degree in a social science-related area with a final mark of at least 65% or above in the UK marking scheme. If you are still studying, you should be achieving an average of at least 65% or above in the UK marking scheme.
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a master's or PGDip).
Non-standard:
Please note that if you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience or offer a related graduate qualification (such as a master's or PGDip).
As an online student, your week will include watching video content, participating in module activities, and collaborating with your peers. You’ll engage with your Tutor during dedicated sessions and easily track your progress online.
King's online courses use the King’s E-Learning and Teaching Service (KEATS), incorporating multimedia tools such as web content, pre-recorded lectures and readings.
The virtual learning environment includes a forum for you to interact with other students, providing valuable support and learning opportunities. Active participation in discussions is encouraged.
As an online student at King’s College London, we’re by your side every step of the way. Our Enrolment Advisors are on-hand to support you through the application process.
Once you start studying, the Student Support Team are available to answer student support questions and can connect you to services such as our Disability Support Team.
As an online student, you will also have access to The Essential Digital Skills Programme. This can help you enhance the digital skills necessary for academic, professional, and personal development.
Yes, a degree certificate from King's College London is widely recognised and respected internationally. King's College London has a strong global reputation for academic excellence. However, specific recognition may vary depending on the field of study and the policies of employers or institutions in different regions. Always check with relevant authorities to ensure your degree meets any specific criteria.
No, it won’t. A degree certificate from King's College London will look identical, whether you study online or on campus. We acknowledge the significance of recognising your equal commitment to academic achievement. That's why we do not specify the mode of study.
Our prestigious qualifications always carry equal weight and reflect your commitment to excellence.