Online, part-time
Marketing MScMaster strategic marketing and stay ahead of industry trends. Develop the theoretical and practical skills to inform business decision-making with a triple-accredited Business School.
Delivered by King’s Business School, which holds accreditations from AMBA, EQUIS, and AACSB.
Marketing is the foundation of successful businesses and organisations today. It not only drives customer awareness, engagement, loyalty, reputation and brand. It also provides the market insight required to identify competitive advantage and deliver market-led product and service strategies.
Our fully online MSc in Marketing is designed to equip you with a solid understanding of marketing theory and practice. This applies to both for-profit and not-for-profit organisations within the modern economy and globalised society.
Why choose this online MSc?
A multidisciplinary curriculum
It blends economics, psychology, sociology, technology and sustainability to bring you the latest thinking and approaches in strategic and agile marketing.
Study with a triple accredited Business School
We're committed to the highest quality teaching and international research which aims to improve the way people do business.
World-class research
Our researchers shape the future of marketing, publishing their findings in highly ranked journals like the Journal of Marketing and Journal of Marketing Research.
Part-time and flexible learning
Because this master’s is 100% online, you can choose where and when you want to study. Manage your learning alongside your current work and life commitments.
Who is this course for?
Marketing professionals looking to enhance their career prospects and transition into strategic marketing roles in various industries.
Individuals who want to develop strategic marketing skills, including digital marketing, brand management, and marketing analytics, while maintaining flexibility through online, part-time study
Graduates with a background in social sciences or those with relevant work experience seeking to advance their marketing knowledge in a global context.
What you'll study
This MSc covers essential marketing theories, concepts, and principles as well as the evolution of marketing practice and recent advances like artificial intelligence (AI) and user-generated content or data analytics. You'll have remote access to industry-standard analytical platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.
Every week, you will take part in marketing discussion forums with other online students, sharing your experiences, learning from each other, and expanding your global network.
Module overview
You're required to take modules totalling 180 credits. King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules on offer may change from year to year.
Required modules
You’re required to take the following modules:
- International Marketing (15 credits)
- Marketing Theory and Practice (15 credits)
- Consumer Behaviour (15 credits)
- Business to Business Marketing (15 credits)
- Sustainability and Ethics (15 credits)
- Digital Marketing (15 credits)
- Marketing Strategy and Planning (15 credits)
- Research in Marketing (15 credits)
- Brand Management (15 credits)
- Marketing Analytics (15 credits)
- E-Services Marketing (15 credits)
- Marketing Communications (15 credits)
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Frequently asked questions
We've answered the frequently asked questions for your below. But if you have any questions, our expert advisors are on hand to help - contact them today.
Standard:
A minimum high 2:1 undergraduate Bachelor’s (honours) degree in a social science-related area with a final mark of at least 65% or above in the UK marking scheme. If you are still studying, you should be achieving an average of at least 65% or above in the UK marking scheme.
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a master's or PGDip).
Non-standard:
Please note that if you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience or offer a related graduate qualification (such as a master's or PGDip).
As an online student, your week will include watching video content, participating in module activities, and collaborating with your peers. You’ll engage with your Tutor during dedicated sessions and easily track your progress online.
King's online courses use the King’s E-Learning and Teaching Service (KEATS), incorporating multimedia tools such as web content, pre-recorded lectures and readings.
The virtual learning environment includes a forum for you to interact with other students, providing valuable support and learning opportunities. Active participation in discussions is encouraged.
As an online student at King’s College London, we’re by your side every step of the way. Our Enrolment Advisors are on-hand to support you through the application process.
Once you start studying, the Student Support Team are available to answer student support questions and can connect you to services such as our Disability Support Team.
As an online student, you will also have access to The Essential Digital Skills Programme. This can help you enhance the digital skills necessary for academic, professional, and personal development.
Yes, a degree certificate from King's College London is widely recognised and respected internationally. King's College London has a strong global reputation for academic excellence. However, specific recognition may vary depending on the field of study and the policies of employers or institutions in different regions. Always check with relevant authorities to ensure your degree meets any specific criteria.
No, it won’t. A degree certificate from King's College London will look identical, whether you study online or on campus. We acknowledge the significance of recognising your equal commitment to academic achievement. That's why we do not specify the mode of study.
Our prestigious qualifications always carry equal weight and reflect your commitment to excellence.