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Online, part-time

Marketing MSc

Master strategic marketing and stay ahead of industry trends. Develop the theoretical and practical skills to inform business decision-making with a triple-accredited Business School and world-leading university.

Next intake: Jan 2025
Duration: Two years
Applications: Open
Mode: 100% online

Marketing is the foundation of successful businesses and organisations today. It not only drives customer awareness, engagement, loyalty, reputation and brand. It also provides the market insight required to identify competitive advantage and deliver market-led product and service strategies.

Our fully online MSc in Marketing is designed to equip you with a solid understanding of marketing theory and practice. This applies to both for-profit and not-for-profit organisations within the modern economy and globalised society.   

 

Why choose this online MSc?  


A multidisciplinary curriculum

It blends economics, psychology, sociology, technology and sustainability to bring you the latest thinking and approaches in strategic and agile marketing.


Study with a triple accredited Business School

We're committed to the highest quality teaching and international research which aims to improve the way people do business.


World-class research

Our researchers shape the future of marketing, publishing their findings in highly ranked journals like the Journal of Marketing and Journal of Marketing Research.


Part-time and flexible learning

Because this master’s is 100% online, you can choose where and when you want to study. Manage your learning alongside your current work and life commitments.

What you'll study

This MSc covers essential marketing theories, concepts, and principles as well as the evolution of marketing practice and recent advances like artificial intelligence (AI) and user-generated content or data analytics. You'll have remote access to industry-standard analytical platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.

Every week, you will take part in marketing discussion forums with other online students, sharing your experiences, learning from each other, and expanding your global network.

 

Register your interest

Complete the form below to receive a copy of our course brochure. Our adviser team will also be in touch to find out more about your qualifications and funding plans.

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Module overview

This online Marketing MSc course is comprised of 12 15-credit core modules (180 credits in total). All core modules on the course are compulsory and you must pass all these modules to complete the award. You’re required to take the following 12 core modules:

  • International Marketing
  • Marketing Theory and Practice
  • Consumer Behaviour
  • Business to Business Marketing
  • Sustainability and Ethics
  • Digital Marketing
  • Marketing Strategy and Planning
  • Research in Marketing
  • Brand Management
  • Marketing Analytics
  • E-Services Marketing
  • Marketing Communications

Entry requirements

Find out more about this MSc