Online, part-time
Marketing MScMaster strategic marketing and stay ahead of industry trends. Develop the theoretical and practical skills to inform business decision-making with a triple-accredited Business School and world-leading university.
Marketing is the foundation of successful businesses and organisations today. It not only drives customer awareness, engagement, loyalty, reputation and brand. It also provides the market insight required to identify competitive advantage and deliver market-led product and service strategies.
Our fully online MSc in Marketing is designed to equip you with a solid understanding of marketing theory and practice. This applies to both for-profit and not-for-profit organisations within the modern economy and globalised society.
Why choose this online MSc?
A multidisciplinary curriculum
It blends economics, psychology, sociology, technology and sustainability to bring you the latest thinking and approaches in strategic and agile marketing.
Study with a triple accredited Business School
We're committed to the highest quality teaching and international research which aims to improve the way people do business.
World-class research
Our researchers shape the future of marketing, publishing their findings in highly ranked journals like the Journal of Marketing and Journal of Marketing Research.
Part-time and flexible learning
Because this master’s is 100% online, you can choose where and when you want to study. Manage your learning alongside your current work and life commitments.
What you'll study
This MSc covers essential marketing theories, concepts, and principles as well as the evolution of marketing practice and recent advances like artificial intelligence (AI) and user-generated content or data analytics. You'll have remote access to industry-standard analytical platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.
Every week, you will take part in marketing discussion forums with other online students, sharing your experiences, learning from each other, and expanding your global network.
Register your interest
Complete the form below to receive a copy of our course brochure. Our adviser team will also be in touch to find out more about your qualifications and funding plans.
Fields with a '*' are mandatory.Module overview
This online Marketing MSc course is comprised of 12 15-credit core modules (180 credits in total). All core modules on the course are compulsory and you must pass all these modules to complete the award. You’re required to take the following 12 core modules:
Entry requirements
A minimum high 2:1 undergraduate Bachelor’s (honours) degree in a social science-related area with a final mark of at least 65% or above in the UK marking scheme. If you are still studying, you should be achieving an average of at least 65% or above in the UK marking scheme.
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a master's or PGDip).
Please note that if you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience or offer a related graduate qualification (such as a master's or PGDip).
English language band: B
To study at King's, it is essential that you can communicate in English effectively in an academic environment. You’re usually required to provide certification of your competence in English before starting your studies.
Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed:
- An undergraduate degree (at least three years duration) within five years of the course start date.
- A postgraduate taught degree (at least one year) within five years of the course start date.
- A PhD in a majority English-speaking country (as defined by the UKVI) within five years of the course start date.
For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.
Depending on your previous qualifications, you may need to submit a personal statement and a reference letter as part of your application.
You’ll need to submit a copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained. If you have already completed your degree, copies of your official degree certificate will also be required. Applicants with academic documents issued in a language other than English, will need to submit both the original and official translation of their documents.
You’ll need to submit your CV as part of your application to highlight your experience.