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Online, part-time

Marketing MSc

Gain the strategic and practical marketing skills to help businesses and organisations succeed. Fit your postgraduate studies around your life to keep your career on track.

Key information

Study mode:

100% online


2 years, part time

Applications open:

14 March 2024

Application deadline:

6 August 2024

Next start date:

3 September 2024


January, April and September

Tuition fees:

£19,260 *

These tuition fees may be subject to increases in subsequent years of study, in line with King's terms and conditions.

(funding options and instalments are available)

* Depending on your country of residence, you may also have to pay Goods and Services Tax (GST) in addition to your tuition fees. You can find further information on the King's Goods and Services tax page.

Course overview

In the public, private, and not-for-profit sectors, marketing is now recognised as fundamental to general management decision-making and is widely considered a critical business function. Developing essential marketing skills can make you pivotal to strategic decision-making. These skills include informing and leading on markets, driving strategy and income, managing customers, and monitoring competitors.

As a result, this fully online MSc in Marketing can prepare you for a broad range of marketing, management, and consulting careers. You'll be equipped to negotiate the challenges of highly competitive global markets. This includes leading activities ranging from marketing, brand, and communications to business development and operations management.

Ready to join us in 2024?

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Why choose this online MSc?

A multidisciplinary curriculum

This course blends economics, psychology, sociology, technology and sustainability to bring you the latest thinking and approaches in strategic and agile marketing.

Develop versatile skills

You'll become an adaptable marketer suited to any industry. Explore how innovations and technologies enhance business activities, communication, and customer targeting.


Study with a triple accredited Business School that is committed to the highest quality teaching and international research which aims to improve the way people do business.

World-class research

Our world-class researchers shape the future of marketing, publishing their findings in highly ranked journals like the Journal of Marketing and Journal of Marketing Research.

What you'll study

This course blends theory, research, and practical exercises with a review of the latest trends and techniques. As a result, the curriculum of this online MSc in Marketing is both broad and deep. It aims to solidify your understanding of the various functions of marketing, including consumer behaviour, marketing principles, marketing strategy and research methods.

You’ll learn how to identify and present solutions to tackle various marketing issues and challenges for businesses operating at the local, national, or global level. You’ll cover fundamental marketing principles as well as specialist and emerging marketing topics. These range from sustainability and corporate social responsibility to maximising Big Data and generated content.

How you'll learn

Get more information on the online student experience with King's.

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Module overview

This online Marketing MSc course is comprised of 12 15-credit core modules (180 credits in total). All core modules on the course are compulsory and you must pass all these modules to complete the award. You’re required to take the following 12 core modules:

Meet your Programme Director

Dr Hela Hassen

Dr. Hela Hassen

Hela joined King’s Business School in 2021 after lecturing and conducting research for the University of Leicester and York Management School. 

An expert in digital media and consumer behaviour, she has a wide range of research interests. These include social media marketing, digital identity, social relationships, gift economy and reciprocity, food practices, and qualitative research methods.

View profile

How you're assessed

Assessments are designed to test your knowledge, understanding, and critical awareness of the topics discussed during the course. They also evaluate your ability to analyse and apply specialist knowledge to practice. While these may vary between modules, they are likely to include one or more of the following:

Group presentations

Written coursework

e.g. quizzes, blogs, reports, and online exams


Entry requirements

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Not sure if you meet the requirements, or if the course is right for you? Speak to our team to get tailored support: 

Discuss my options

Career options in Marketing

The course is ideally suited to marketing professionals seeking to progress to director-level positions or general senior management roles which require strategic thinking, planning, and management.

During the course, while covering the major marketing concepts and principles, you will apply your learning to real-life situations through case studies and practical exercises. This develops skills you can apply in the workplace straight away. For example, it includes digital campaign planning or data interpretation using specialist analytics software such as Qualtrics and Mintel.

The advanced marketing skills and expertise you gain will prepare you for strategic positions. These could involve developing meaningful business solutions across various sectors, from retail, health, and technology to education, charity, and government. You can work in-house, for a marketing or consulting firm or even start your own company.

Ready to join us in 2024?

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Discover full tuition fees for our online courses.

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Funding options

Find out more about our range of funding options and payment plans.

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